Jon Kelch

Marketing Leader

I am marketing strategist.  

I love to ask why things are the way they are – and build strategies to solve problems and find opportunities to help businesses grow.  I am most passionate about bringing perspective to stakeholders. 
I have a background in marketing and business development and I've learned what it takes for both large and small businesses to be successful in effectively marketing themselves.  I currently work for Advance Local / the Oregonian Media Group as Director of Client Digital Strategy where I get to engage with diverse clients daily.  I’ve worked with clients in retail, transportation (auto), real estate, education, legal, B2B manufacturing, among many other industries.  
I help clients oversee and evaluate market demand and adjust marketing strategy to meet changing market and competitive conditions.

With 13 years of business experience working in marketing and sales, I have experience in:
•    Marketing strategy
•    Television advertising
•    Business development
•    Content strategy
•    Social advertising
•    Paid search
•    Search engine optimization
•    Email marketing
•    Web development
•    Google Analytics (certified)
•    Google AdWords / Bing (certified)
•    Google Tag Manager
•    ROI analysis
•    Market research
•    Programmatic media buying
•    DoubleClick Bid Manager and DoubleClick for Publishers


Personally, I love spending time with my family, the great outdoors (backpacking, hunting, cycling, etc), home automation hacks, great wine, exploring Portland.
 

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I am marketing strategist. I love to ask why things are the way they are – and build strategies to solve problems. The reason I do what I do is to find opportunities to help businesses grow. I am most passionate about bringing perspective to stakeholders to drive new ideas.

I have a background in marketing and business development and I've learned what it takes for both large and small businesses to be successful in effectively marketing themselves. I currently work for Advance Local / the Oregonian Media Group as Director of Client Digital Strategy where I get to engage with diverse clients daily. I’ve worked with clients in retail, transportation (auto), real estate, education, legal, B2B manufacturing, among many other industries.

With 14 years of business experience working in marketing and sales, I've helped clients oversee and evaluate market demand and adjust marketing strategy to meet changing market and competitive conditions via:
• Marketing strategy
• Television advertising
• Business development
• Content strategy
• Social advertising
• Paid search
• Search engine optimization
• Email marketing
• Web development
• Google Analytics (certified)
• Google AdWords (certified)
• Bing (certified)
• Google Tag Manager
• ROI analysis
• Market research
• Programmatic media buying
• DoubleClick Bid Manager and DoubleClick for Publishers and relevant exchanges.

Personally, I love spending time with my family, the great outdoors (backpacking, hunting, cycling, etc), home automation hacks, great wine, exploring Portland.