Jon Kelch

Marketing Leader

I am marketing strategist.  

I love to ask why things are the way they are – and build strategies to solve problems and find opportunities to help businesses grow.  I am most passionate about bringing perspective to stakeholders. 
I have a background in marketing and business development and I've learned what it takes for both large and small businesses to be successful in effectively marketing themselves.  I currently work for Advance Local / the Oregonian Media Group as Director of Client Digital Strategy where I get to engage with diverse clients daily.  I’ve worked with clients in retail, transportation (auto), real estate, education, legal, B2B manufacturing, among many other industries.  
I help clients oversee and evaluate market demand and adjust marketing strategy to meet changing market and competitive conditions.

With 13 years of business experience working in marketing and sales, I have experience in:
•    Marketing strategy
•    Television advertising
•    Business development
•    Content strategy
•    Social advertising
•    Paid search
•    Search engine optimization
•    Email marketing
•    Web development
•    Google Analytics (certified)
•    Google AdWords / Bing (certified)
•    Google Tag Manager
•    ROI analysis
•    Market research
•    Programmatic media buying
•    DoubleClick Bid Manager and DoubleClick for Publishers


Personally, I love spending time with my family, the great outdoors (backpacking, hunting, cycling, etc), home automation hacks, great wine, exploring Portland.
 

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