Common Google Analytics issues and a list of recommendations to help businesses track their digital advertising and ROI, using GA's basic features.Read More
I am marketing strategist.
I love to ask why things are the way they are – and build strategies to solve problems and find opportunities to help businesses grow. I am most passionate about bringing perspective to stakeholders.
I have a background in marketing and business development and I've learned what it takes for both large and small businesses to be successful in effectively marketing themselves. I currently work for Advance Local / the Oregonian Media Group as Director of Client Digital Strategy where I get to engage with diverse clients daily. I’ve worked with clients in retail, transportation (auto), real estate, education, legal, B2B manufacturing, among many other industries.
I help clients oversee and evaluate market demand and adjust marketing strategy to meet changing market and competitive conditions.
With 13 years of business experience working in marketing and sales, I have experience in:
• Marketing strategy
• Television advertising
• Business development
• Content strategy
• Social advertising
• Paid search
• Search engine optimization
• Email marketing
• Web development
• Google Analytics (certified)
• Google AdWords / Bing (certified)
• Google Tag Manager
• ROI analysis
• Market research
• Programmatic media buying
• DoubleClick Bid Manager and DoubleClick for Publishers
Personally, I love spending time with my family, the great outdoors (backpacking, hunting, cycling, etc), home automation hacks, great wine, exploring Portland.
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